It's not a god-awful (meaning eternally bad) *autosurf* it's something new called no-click site surfing. How it works is that for one second, you hover over an image and the next site is loaded. Unlike non-productive, time-wasting, sucker-attracting autosurf, where sites are loaded without you doing anything and nobody truly sees your pages, with no-click you do have to move the mouse. The question then becomes... How effective is no-click surfing?

In my personal experience, it is "neat". Not awesome, not thrilling, not particularly ground-breaking, simply a neat concept.

The first people to bring this idea to the market are Jennifer Herold and John Guanzon who launched NewWay2Surf.com

Another exchange owner to adopt the vision and add it to their design is Kjell Skogsoey of Lords-of-Traffic.com

There are slight differences between the two. In NW2S, the entire site is hover-navigable and/or click. On the surf bar, if you hover over or click the wrong image, you don't earn a credit and the new site is loaded. In LOT, only the surf console is hoverable. There is only one icon, but the system asks for verification after a certain number of hovers (almost wrote clicks).

One thing I can say for sure is that it is a novelty that attracts many new members out of sheer curiosity and positive feedback and total pageviews are pretty high for both programs. NewWay2Surf has already experienced 100+ new members joining in one day and it is about 2 weeks young with 1000 members as of this post.

That's new people looking at our sites folks! :-)

Join them and check 'em out for yourself and then determine...

Is it an industry trend or just a fad!?!?